How does Apple get all those millions of people to enthusiastically lay down hundreds of dollars for iPods and iPhones, and thousands for MacBooks? Marketing. Apple is extraordinarily effective at communicating that their products will meet or exceed the desires, needs and expectations of their target audience. And what is your job search, after all, [...]
Archive of entries posted on October 2007
Nine Career Building Skills for Success
You’ve got your basic education behind you and in your first position you ask yourself what additional qualities do I need to help my career? You’ve started a business and you ask yourself the same question? What learnable skills are essential for career and business success? In study after study, and surveys taken with many [...]
Global Job Survey Completed are you Ready for a New Career?
Recently it was reported in the Christian Science Monitor that Manpower Inc. which is a temporary staffing service did a global job survey. In this survey they asked over 30,000 employers worldwide what types of jobs they were looking to hire for and what jobs they were worried about trying to fill due to shortages. [...]
Book Review: Run With the Bulls Without Getting Trampled
I have long believed that success in business and in life is a function of perspective and mindset. Run With the Bulls Without Getting Trampled by Tim Irwin, Ph.D. illustrates this more clearly than any other publication I have ever read. This book is a must-read for individuals who are dedicated to achieving their potential [...]
