An interview is a performance; it places you on center stage, directly in the spotlight, where you’re the headliner, the featured attraction. During interviews, all eyes and ears are focused directly on you, and everyone’s waiting eagerly for your words of wisdom. You’re expected to perform and to perform brilliantly; the success of your book or your career may depend on it.
Interviews are the epicenter of book publicity campaigns; they’re where you send out shock waves and make big impressions. If you consistently give lively, entertaining, and informative interviews, it will endear you to the media’s heart and you will become one of its favorites. Suddenly, your name will pop up everywhere, and your fame will spread.
Interviews can be your best friends because they give you unparalleled opportunities to tell your story and build your legend. If your interviews are compelling, informative, and inspirational, you will be in demand. You will become a media star and attract tremendous interest in your book.
For some, the thought of giving interviews strikes fear in their hearts and makes them want to take off on the run. If this happens to you, don’t worry-you’ve come to the right place. I know the secrets of giving fabulous interviews and overcoming your fears, and I’m going to teach them to you now.
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