Researching Before the Interview
Wednesday, January 30th, 2008As you read the following wrong scenario, ask yourself whether this has ever happened you. Jane is in the process of interviewing. She has applied for twenty jobs, three of which have asked her for an interview. On the first interview, she walks into the room and is invited to sit across from the interviewer. Aside from the welcome, the first thing that she says to him is, “What do you know about our company?” With a blank stare, Jane sits there and smiles trying to recall any scrap of detail she can. She can’t, however, because the company isn’t a name brand and it wasn’t one of his referrals. Saying, “I am not that familiar with your company,” draws from the interviewer what can be defined as ‘exasperation.’
If you even said that it happened one time, that is one time too many. I think that quite possibly the most embarrassing thing that can happen to a candidate during an interview is forgetting information about the company, the position or the interviewer.
In the News
According to a recent report from CNN, the majority of job candidates are not prepared when they walk into an interview. It is important to know that many organizations rely almost strictly on performance during an interview when making final decisions. In other words, if it comes down to two almost identically qualified candidates but one candidate represented him or herself better in the interview, it is almost a sure bet that the better prepared individual will get the job offer. Therefore, it is crucial to make sure the potential employer sees your “best self” throughout the process. This means knowing not only yourself, but also the industry and the company. According to his recently published book, “Next-Day Job Interview,” author Michael Farr says, “The more you know about the job, the industry and the employer, the more likely you are to present yourself well in the interview.”
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