Starting an online business is the easy part. What’s difficult is having your business stand out from the crowd. The good thing about the Internet is the it lets you open your online shop to the world and get customers from everywhere. However, the downside is that you will face a lot of competition when running your business on the web.
Which is why it’s important let your target audience know how you’re different from the rest. In the following article we talk about a few simple tips to help you create your own mark on the Internet and capture your market in your own way…
#1: Create Your Own Unique Selling Proposition
Unique selling proposition is an important part of your overall online marketing plan. Because ultimately being different is about knowing what makes you unique, and then positioning your online business accordingly.
Your USP is what helps you showcase yourself as a business that is determined to serve in an area that the others are ignoring. It’s your ticket to not becoming a “me-too” business. It’s the answer to your prospects when they ask you what makes you different.
#2: Differentiate to the Core
Figuring out your USP is not enough. You also have to make sure that you are backing it up with the right tactics to differentiate yourself. For instance, if your USP is that you deliver the cheapest widget in the shortest amount of time, your website needs to be “different” enough to help your customers select and shop for the right widget.
It doesn’t really matter how far you go with your differentiation, as long as you know you’re headed in the right direction. Just make sure you’re not losing your focus in the quest to be different. Because being relevant is also important.
#3: Focus on Dominating a Niche
A lot of businesses that get started online make the mistake of trying to dominate the whole market. However, this approach will only lead to failure because it takes time to grow. You can’t do it overnight.
When you focus your efforts on dominating a single niche, you automatically stand out from your competitors. Your potential customers will flock to you since they will see that you specialize in or hold expertise in a particular niche. Once you’re successful with one niche, you can slowly and steadily expand to the others. This also helps you with online reputation management since you’ll be working with a smaller segment of the market. What is online reputation management? It’s a very vital issue that you need to master in order to maximize and capitalize on your online consumers.
Every single business on the Internet is trying to make a mark. The reason why most fail to do so is because they’re trying to be someone else, instead of being who they are.